At BIC, we're big believers in giving back. BIC 4 GOOD is our commitment to helping others-and we're determined to have a great time doing it! In 2010, we made a contribution to DoSomething.org each time someone submitted a head shave video or photo. And you guys came through; in all, those head shaves resulted in a donation of $70,000! This year, we're aiming to shave even more heads, and we'll be making a “per head” contribution to the Make-A-Wish Foundation^®. We'll be giving a minimum guaranteed donation of $50,000 up to a maximum of $125,000 from February 7, 2011 to June 30, 2011.

Plus, 4 even more GOOD, we've partnered with the Orange County Choppers crew. They recently shaved their heads, and we donated $20,000 to the OCC Foundation. More heads, more fun, more giving. We like that!

By the way, you should know that the Make-A-Wish Foundation is one of the world's leading children's charities. Since 1980, the Make-A-Wish Foundation has given hope, strength and joy to children with life-threatening medical conditions. From its humble beginnings with one boy's wish to be a police officer, they've evolved into an organization that grants a child's wish in the U.S. every 40 minutes. Find out more at wish.org.